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Shines light on what consumers understand and how it affects their purchases.
July 28, 2017
By: Christine Esposito
Editor-in-Chief
A study released by Label Insight contends US women are increasingly evaluating the contents of their personal care products and still walking away confused as to what the ingredients are and whether or not they fit into their personal requirements. And in response, shoppers are more willing to comparison shop for personal care products with recognizable ingredients and pay more for those products. Label Insight surveyed more than 1,000 consumers on the importance of ingredients in personal ...
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